DIGITAL LIFESTYLES Hip-E PC System
Teens tend to have a lot of “stuff” and typically don’t have a lot of personal space in which to use it. Digital Lifestyles decided to solve this problem. Using a combination of contextual research techniques, including focus groups with teens themselves, We determined that what teens wanted was an integrated solution that handled their computing, video, music and communications needs. We integrated teens’ input with our distinctive design, engineering and offshore sourcing expertise to create the hip-e; the world’s first all-in-one computer / entertainment system designed exclusively for the teen market.